3 social campaigns you should pay attention to

People often complain that companies are invading their everyday lives through advertising, inundating their homes and minds with unrequested information about their obnoxious products. This is not all advertising is good for, though. When used for a cause, advertising can be an excellent example for a social change instrument, and it can help social interest organisations to have their voice heard.

    3 Social Campaigns 13 Social Campaigns 2

Why Social advertisement is important

The very fact that social campaigns are getting people to think of various social or environmental problems is important.  Sometimes awareness is the only purpose of the social ad - informing the audience that a certain issue exists. If it can lead to action, that’s even better. Raising money, signing petitions, sharing a message - social ads are at the end of day all about helping.

 

 

Social advertising for the public interest

According to Howard Gossage, one of the “fathers of advertising”, “Advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” And since we definitely agree, we would love to share with you the latest social cause advertisements that dragged our attention!

Stella Artois - Walk to Water

Alcohol & Society: An AA-meeting For Children

 

Alcohol & Society: An AA-meeting For Children

Amigos for kids: Broken Crayons

Amigos for kids: Broken Crayons