In 2017 Samsung launched their new global concept: Do what you can’t with Leo Burnett. Almost a year later, they continue using the same tagline for all their Galaxy commercials, and it’s been working out nicely for them. In their Brand Philosophy video, the company wants customers to realize that “Do What You Can’t” is what they do every day, not just a marketing slogan. 

 

This year the company continues using the #DoWhatYouCant tagline, by upgrading it unto  - in our opinion - a higher and better perspective. The featured Video of the month presents “Samsung Mobile: Human Nature” commercial released in February 2018. Because the world may teach us can’t, but we are all born to do what can’t be done.

Agency: Leo Burnett, Chicago

This year the company continues using the #DoWhatYouCant tagline, by upgrading it unto  - in our opinion - a higher and better perspective. The featured Video of the month presents “Samsung Mobile: Human Nature” commercial released in February 2018. Because the world may teach us can’t, but we are all born to do what can’t be done.

Agency: Leo Burnett, Chicago