HOW TO CHOOSE THE RIGHT TYPE OF VIDEO FOR YOUR MARKETING GOALS?

Video marketing has become an essential tool in the digital age for brands to reach their target audience. With the significant variety of video types available, it can be challenging to determine which one is the perfect match for serving your brand's marketing goals. In this blog post, we will explore:

1. Choose wisely your brand goals

What do you want to achieve by using video? Before creating a video for your brand, it is essential to determine your marketing goals and what you aim to accomplish through the video. Do you want to increase brand awareness, generate leads, or drive sales? Understanding your marketing goals will help you choose the most appropriate type of video content to achieve those goals.

For instance, if your goal is to increase brand awareness, you could create a brand film or explainer video that effectively showcases your brand story and values. On the other hand, if your goal is to generate leads, you could create a product demo or testimonial video that highlights the benefits and features of your product.

In any case, make sure you communicate in detail your brand’s marketing goals with your video production company. And here are some ideas how to do it efficiently…

2. Tips on effective communication with your video production team

Effective communication between your brand and the video production company is paramount in ensuring that your video aligns with your company values and goals. It is essential to provide a clear brief that outlines your marketing goals, target audience, brand values, and key messages at the start of the production process.

The producer should then help you with the research and planning, setting reasonable timelines and budgets, and create a script and creative. During the production process, it is crucial to provide regular feedback and direction to ensure that the video aligns with your marketing goals and brand values. The video production company should also provide regular updates on the production process and be open to feedback and revisions.

In order to create a video masterpiece, you and your video production company should work together as a team.  

We can help you during the whole process of bringing your vision to life.

But another must-have in the masterpiece creation is the uniqueness of your idea.

3. The power of the unique and creative concept for your video content

In today's digital landscape, there is an abundance of video content available, making it challenging for brands to stand out from the crowd. A unique and creative concept for your video content can make all the difference in capturing the attention of your target audience and achieving your marketing goals. Create “Eureka” moments for your viewers, surprise and delight them with original content.

Work together with the creative team for setting the clear massage and give them freedom to create. The video should be visually engaging, emotionally resonant, and provide value to your target audience.

Testimonial Videos

Testimonial videos feature satisfied customers who share their positive experiences with a brand's product or service. These videos can be a powerful tool in generating leads and driving sales, as they provide social proof and build trust with potential customers. Testimonial videos are a powerful way for establishing a loyal customer base and for showcasing your satisfied customers.

There’s something more you should consider when adding video to your marketing mix, and here’s what:

4. The ‘marketing knight’ armed with the ‘video sword’ in the contemporary business environment

In the world of marketing, videos have become one of the most powerful tools to communicate a brand's message. However, it is important to understand that videos are only a part of the marketing strategy and should not be treated as a 'knight in shining armor', but rather a 'sword' in the brand's arsenal.

To create a successful marketing strategy, every brand needs to use a combination of different marketing tactics and tools, such as social media, email marketing, influencer marketing, and even paid advertising. Videos should be used in conjunction with these tactics to create a cohesive and effective marketing campaign.

For example, your brand could use videos to create buzz around a new product launch and then by social media to amplify the message and encourage user-generated content. Email marketing is to be used to re-engage existing customers and offer exclusive discounts or promotions. Influencer marketing would reach a wider audience and build credibility for the brand. Paid advertising could target specific demographics and drive traffic to your brand's website.

Speaking of awareness, reach, engagement and buzz, it’s time to clarify how you can achieve those goals through different types of video.

5. The most common types of video and the brand goals they serve the best

Explainer Videos

Explainer videos are a popular type of video that is designed to explain a product or service in an engaging and informative manner. These videos are typically short, ranging from 60 to 90 seconds, and use animation, infographics, and voiceovers to convey the message. Explainer videos work well if your goal is to create awareness of a new product or service, as they are an effective way to communicate complex ideas and features to potential customers.

With so many different types of videos available, it can be challenging to determine which one will be the most effective for a specific brand goal. But we have an easy explanation of the most common types of videos you can implement in your marketing mix:

Brand Videos

Brand videos are designed to showcase a brand's story, values, and personality. These videos are typically longer and more cinematic than other types of videos, ranging from two to five minutes. Brand videos are an effective way to create brand awareness and build an emotional connection with potential customers. They will be a good fit if your main goal is to differentiate your brand from your competitors and to create a strong brand identity.

Product Demo Videos

Product demo videos are an effective way to showcase a product's features and benefits. These videos typically show the product in action, highlighting its key features and how it solves the customer's problem. Product demo videos work best if you want to generate leads and drive sales by demonstrating the value of your product.

Social Media Videos

Social media videos are designed to be shared on social media platforms and are typically short, attention-grabbing, and visually engaging. These videos can include product demos, customer testimonials, and behind-the-scenes glimpses of your brand's operations. Social media videos are great way to create brand awareness and engage with your audience on social media.

Conclusion

In conclusion, video marketing is an effective way to reach potential customers, but choosing the right type of video that aligns with your brand's marketing goals can be challenging. By having a clear understanding of your brand's goals, effective communication with the video production company, and a unique and creative concept for your video content, you can create videos that resonate with your target audience and upscale your marketing strategy.

Videos are a powerful tool in marketing communication, but they should not be the only weapon in your brand's arsenal. Consistency in your brand storytelling is also important to create a strong identity and build trust with your target audience.

And remember, clear communication between your brand and the video production company of your choice is the key for creating a successful video marketing campaign. Being a good team with your video production company helps you to empower your vision, make the right decisions, have a smooth creative process and eventually leads to remarkable results.

Let us help you choose the right type of video for your company goals.

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